About us
Namaste! Welcome to Svarna Srashti, where the essence of Indian elegance meets modern sophistication. Established in [2011], our brand is dedicated to celebrating the beauty and diversity of Indian women through our exquisite clothing collections.
Our Story
Svarna Srashti is the brainchild of [srashti sharma ], a passionate entrepreneur with a vision to empower women to express their individuality through fashion. Our brand is built on the pillars of quality, craftsmanship, and innovation, with a deep understanding of the Indian woman's desire for style, comfort, and elegance.
Our Philosophy
At Svarna Srashti, we believe that every woman is a unique gem, and our clothing is designed to reflect her inner beauty and confidence. We take pride in our commitment to using only the finest fabrics, intricate designs, and meticulous craftsmanship to create garments that make our customers feel like royalty.
Our Collections
At Svarna Srashti, our collections are a testament to the rich cultural heritage of India, infused with a modern twist. From elegant suits and kaftans to stylish kurtas and blouses, our designs are crafted to make you feel confident, beautiful, and connected to your roots. We take pride in creating collections that resonate with discerning women who value quality and style.
Our repertoire boasts an exquisite range of outfits, from chic office wear to elegant ethnic ensembles, meticulously crafted using premium fabrics such as cotton and Chanderi. Our designs seamlessly fuse classic aesthetics with innovative details, ensuring every outfit is a testament to individuality and grace. Whether you're seeking everyday comfort or a show-stopping ensemble for a special occasion, Svarna Srashti offers a curated selection that caters to your distinct tastes.
Our commitment to elegance, creativity, and unparalleled craftsmanship sets us apart in the world of women's fashion. Whether you're looking for everyday wear or a special occasion outfit, our collections have something for every Indian woman. From statement pieces to timeless classics, our garments are designed to make you feel like the best version of yourself.
Our Promise
At Svarna Srashti, we promise to deliver exceptional quality, unparalleled customer service, and a shopping experience that's both personalized and convenient. We're committed to building a community of women who share our passion for fashion, culture, and self-expression.
At Svarna Srashti, we're committed to using only the finest fabrics that not only exude luxury but also embody our values of sustainability and quality. Here's a glimpse into the types of fabrics we use and our approach to ensuring their quality and sustainability:
Fabric Selection: We carefully curate a range of fabrics that are not only aesthetically pleasing but also gentle on the skin and the environment. Our collections feature a mix of traditional Indian fabrics, such as:
Indigo: The word indigo is derived from Greek, meaning from India. Indigo cultivation is thought to have existed in the Indus Valley (present-day Pakistan and northwest India) more than 5,000 years ago. There, the color was called nila (meaning “dark blue”) and, as good things often do, it spread.
Chanderi: A signature Indian fabric known for its lightweight, airy texture and intricate weaving patterns. We source our Chanderi fabrics from certified weavers who use traditional techniques to create these exquisite fabrics.
Cotton: A natural, breathable fabric that's perfect for everyday wear. We use high-quality cotton fabrics that are soft, durable, and gentle on the skin.
Silk: A luxurious fabric that adds a touch of elegance to our designs. We source our silk fabrics from reputable suppliers who use sustainable practices.
Schiffli Fabric: Schiffli fabric's history dates back to the 19th century, when Swiss inventor Isaak Gröbli created the Schiffli embroidery machine in the 1860s. This machine revolutionized embroidery by making it faster and more precise. Initially used on materials like lace, cotton, and linen, Schiffli embroidery has become especially associated with lace fabrics in both home textiles and fashion.
Organic Fabrics: We're committed to incorporating organic fabrics into our collections, which are grown without the use of toxic pesticides or synthetic fertilizers.
Quality Control: To ensure the highest quality of our fabrics, we have a rigorous quality control process in place:
Fabric Sourcing: We work closely with certified suppliers who share our values of sustainability and quality. We conduct regular audits to ensure that our suppliers meet our standards.
Fabric Testing: We conduct thorough testing of our fabrics to ensure they meet our quality standards. This includes testing for color fastness, durability, and texture.
Production Process: Our production process is designed to minimize waste and reduce our carbon footprint. We use energy-efficient equipment and implement sustainable practices throughout our supply chain.
Sustainability Initiatives
At Svarna Srashti, we're committed to reducing our environmental impact through sustainable practices:
Zero-Waste Design: We optimize fabric usage with innovative pattern-making techniques, reducing excess fabric and environmental impact. Our design team creates patterns that maximize fabric utilization, minimizing scrap generation.
Recycling and Upcycling: We collect fabric scraps and transform them into high-quality resources, repurposing them into unique jewelry, bags, and accessories. This approach reduces waste, minimizes our environmental footprint, and fosters a culture of sustainability.
Our speciality:
Braj Ki Sanjhi: Our women artisans are masters of Braj Ki Sanjhi, a traditional Indian art form renowned for its intricate and delicate designs. This ancient craft originated in the Braj region and is known for its exquisite, hand-painted motifs on the fabric.
Examples: Our collection features stunning examples of Braj Ki Sanjhi, showcasing the skill and craftsmanship of our women artisans. These include intricate floral designs, delicate geometric patterns, and other beautiful designs, which are a testimony to the beauty and elegance of this traditional art form
Hand Painting: Our skilled women artisans are masters of Hand Painting, a traditional technique that involves creating designs by hand directly onto fabric using paints and brushes. This labor-intensive process requires a lot of skill and patience, resulting in unique, intricate designs that characterize Svarna Srishti clothing. Examples: Our collection features stunning examples of Hand Painting, showcasing the skill and craftsmanship of our artisans. These include intricate floral designs, delicate geometric patterns, and other beautiful designs, which are a testimony to the beauty and elegance of this traditional art form.
Block Printing: Our women artisans are experts in Block Printing, a traditional technique that involves creating designs on fabric using hand-carved wooden blocks. This process involves applying paint to the block and then stamping it onto the fabric, creating a unique, intricate design.
Our collection features stunning examples of Block Printing, showcasing the skill and craftsmanship of our womenartisans.
Hand Embroidery: Our women artisans are masters of Hand Embroidery, an ancient art that requires exceptional skill and patience. This traditional technique involves hand-embroidering intricate designs onto the fabric, adding a touch of elegance and sophistication to Svarna Srishti clothing. Examples: Our collection features stunning examples of Hand Embroidery, showcasing the skill and craftsmanship of our artisans. These include intricate floral designs, delicate geometric patterns, and other beautiful designs, which are a testimony to the beauty and elegance of this traditional art form.
Bead Work: Our women artisans are skilled in Bead Work, a traditional craft that involves adorning fabric with intricate bead designs. In Svarna Srishti collection, bead work is used to add a touch of glamour and sophistication to the clothing. Examples: Our collection features stunning examples of Bead Work, showcasing the skill and craftsmanship of our women artisans. These include intricate beaded designs, delicate patterns, and other beautiful designs, which are a testimony to the beauty and elegance of this traditional craft.
These traditional Indian art forms contribute to the beauty and elegance of Svarna Srishti's clothing collection in several ways:
And more designs will be added to our clothing collection as we continue to explore and incorporate new variations and styles of traditional Indian art forms.
Join the Svarna Srashti Family
Stay connected with us on social media to stay updated on our latest collections, behind-the-scenes stories, and exclusive offers. We'd love to hear from you and help you discover your personal style.
Thank you for choosing Svarna Srashti. Let's celebrate the beauty of Indian womanhood, together!
Best regards,
[Srashti Sharma]
Founder, Svarna Srashti